Working for mac cosmetics6/19/2023 ![]() “I remember being at TwitchCon and having so many people come up to the MAC booth, and really sort of congratulating and welcoming us, saying they’re so happy that we’re there,” said Stapleton. ![]() Its involvement with gaming is international, as it also launched highly successful collaborations with the Tencent game “Honor of Kings” in China in both 20. In 2020, the brand launched a collaboration with “The Sims,” for which Jennings created looks that appeared in the game. MAC Cosmetics was one of the earliest beauty brands to become active in the gaming world, sponsoring Twitchcon in 2019. “There are so many ways to show and present yourself on social, as well as at these conventions.” “Everybody is leveling up their game,” when it comes to cosplay for favorite characters, especially around Halloween, said Jennings. “When we discussed it, we were like, ‘Let’s try to elevate it,’” said Jennings. ![]() Jennings said the artists looked to cosplay looks at various events like Comic-Con for inspiration.
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